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MarketingTech provides news, analysis and opinion around digital marketing for CMOs, marketing managers and digital strategists, focusing on customer experience, data science, mobile marketing and m-commerce, content marketing, social media and more.

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Mobile marketing is dead: Long live gaming marketing

By thaddeuskubis

(c)iStock.com/Cylonphoto Opinion A recent study conducted and released by MobileBridge indicates that mobile marketing tools, though accepted by the marketing community, have been slow to receive updaRead more

How to get more out of your advertising production budgets

By NicoleMeissner

(c)iStock.com/Pamela Moore The start of any year always begins with some sort of review of where you’re at, how you’re doing against your objectives and goals, but most importantly, what yRead more

Is data killing off the art of the marketing prediction?

By mikebainbridge

(c)iStock.com/Ximagination Opinion At the start of the year, I was approached by several publications and ask to write articles sharing my predictions for the year ahead. I am sure you are familiar wiRead more

New report assesses content marketing best practices and why “age of infographics is dying”

By James

(c)iStock.com/trumzz Content, content, content; it’s the mantra which every marketing team worth its salt today lives by. Yet focusing on quality over quantity should be the defining factor, accRead more

It’s time for influence to evolve: Welcome to Influence 2.0

By kirkcrenshaw

(c)iStock.com/mediaphotos “Influencer marketing is one of the most promising and underappreciated disciplines in the digital marketing mix” - Brian Solis Influencer marketing became mainstRead more

Customer experience in 2017: Learning from the positive

By Jeremy_Griffiths

(c)iStock.com/Thampapon The start of a New Year offers a chance for companies to reflect on market developments, and to stake their claim on what they see as the most important trends that will shapeRead more

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15th July 2015