CASE STUDY: HMS NETWORKS

The Brief

Written Article Campaign (Interview)

Engaging interview published on IoT News website…

Objective: Brand positioning / thought leadership

Results: 1254 article views

Social Media Awareness Campaign

Boosted post to targeted social groups consisting of over 118,000 IoT & Telecoms Industry professionals

Objective: Brand positioning / thought leadership

Results: 151 clicks

Engagements: 204

Lead Generation Campaign

6 weeks of hosting a white paper on IoT news site.

Managed Email Campaign

Objective: With the white paper added behind our registration wall we will guarantee 50 leads.

Results:

Leads: 50

Email opens: 6,688

Open rate: 20%

Clicks: 683

CTR: 2.1%

Email Newsletter Sponsorship

A feature in the weekly IoT Tech Expo Newsletter sent to Internet of Things technology professionals

Objective: Brand awareness

Results:

Sends: 30,091

Opens: 4,331

Open rate: 14%

Clicks on HMS Networks feature: 177

CTR:4%

GET IN TOUCH

The Results

1,254 ARTICLE VIEWS:

151 SOCIAL CLICKS

50 QUALIFIED LEADS

8,757 SOCIAL ENGAGEMENTS

ATTENDEES INCLUDED

ATTENDEE FEEDBACK

“Great Session, would love to learn about how businesses can collaborate with Quartz”
John Doe
“Wonderful session, very helpful and excited to be in this journey.”
John Doe Company2
“Thank you for a very enlightening discussion. ”
John Doe Company3

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